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A Look at the Company Behind the Revolutionary Cooking Appliance

Cooking with an Instant Pot is everyday magic.

Instant Pot creates remarkable kitchen appliances that prepare healthy and delicious meals, simply and quickly. Shortly after its release, the Instant Pot became America’s most-loved multicooker, and one of the best-selling small kitchen appliances in the world. It has grown a global community of home cooks and food lovers, whose passion for the Instant Pot has inspired countless recipes, books, and online forums. It now spans dozens of models, with new functions and uses constantly in development. The Instant Pot simplifies the joys of home cooking, promotes healthy lifestyles, and gives you more time to relish great meals with the people you love.

Our History:

Instant Brands Inc. was founded in 2009 by a team of Canadian technology veterans who set out to explore the food preparation category based on their own personal life experiences. Their objective was to find solutions that would enable busy families and professionals to prepare quality food in less time, promoting better eating and reducing the consumption of fast food.

In late 2010, after eighteen grueling months of research, design and development they introduced the Instant Pot® CSG Multi-Use Programmable Pressure Cooker. The product was developed with an advanced microprocessor and incorporated the functions of five cooking appliances into one: pressure cooker, slow cooker, rice cooker, steamer and warmer. This introduction was greatly successful, propelling the team to continue to develop even more versatile products to meet the growing needs of their target audiences.

Each subsequent Instant Pot® product introduction has raised the bar on functionality, user-friendliness and safety. In 2012 the company launched the Instant Pot® Lux 6-in-1 Multi-Use Programmable Pressure Cooker – which was the most advanced pressure cooker available on the market at the time. The Lux 6-in-1 quickly became the category best seller on Amazon, leading the company to introduce the Instant Pot® Duo 7-in-1 Multi-Use Programmable Pressure Cooker, which serves as a pressure cooker, slow cooker, rice cooker, yogurt maker, sauté/searing pan, steamer and warming pot all in one convenient small electric appliance. The Instant Pot® Duo catapulted to the top as the best seller across all categories on Amazon.com and remains the number one selling product by Instant Brands Inc.

Instant Brands continues to grow with revolutionary multifunctional air fryers and cooking blenders. Combining consumer friendly technology with a passion for good cuisine, they are committed to helping people worldwide get healthy and delicious meals on the table, quicker and easier than ever before.

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Focus Global Pte. Ltd. is a dynamic marketing company that has built an outstanding portfolio of over 20 global brands officially represented in Singapore and the Philippines since 1991.

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